How are you going with tracking the success of your SMS campaigns? Our Track Link feature shrinks long web links to fit neatly in your SMS. Each recipient will automatically receive a unique link, which enables you to report on the volume of clicks in your campaign. 

Did you know that, on average, SMS campaigns get about a 10% click-through rate? Adding a link to your campaigns helps you to improve brand recognition and message credibility, to automatically track link clicks and click-through rates to your landing pages and you can use it for future retargeting campaigns!

But don't stop at just tracking link clicks on our platform, you should track these links through your website to check out. By adding just three words to your URL, this tool will label all your SMS traffic to your Google Analytics account. 

More on UTM parameters: How to use UTM parameters to track traffic from your SMS campaigns

Benefits of tracking URL link clicks

1. Unique shorted URL is generated for each recipient
2. Add a URL to your message that links to more information
3. Get information on who tapped on your link
4. Pass user info to a landing page for auto completion of forms
5. Measure engagement
6. Add URL parameters to track visitors to your linked pages

Setting up link tracking

From SEND SMS section of your account, prepare your message and set your cursor where you would like to insert the URL, then click on Add a track link and select Define a new URL.

Enter your destination URL

Enter your entire website URL in the text box provided and then click on the ACTIVATE button.

Tip: If you're using Google Analytics, be sure to add Google UTM Parameters to your URL - This will allow you to label and track your SMS recipients throughout your destination pages.

The tracked link is inserted into your message as a variable as shown below. The TEST SMS function does not implement the destination URL. You will need to select My Test List click on NEXT and SEND button in order to test your tracked link in your message.

View recipients that have tapped onto your link

You can view which recipients have tapped onto your link from the LINK HITS tab within your SMS campaign statistics.

Click on MESSAGING > OVERVIEW then click on the REPORT of the campaign sent with tracked links

Click on LINK HITS tab.

Here you will see a list of contacts that have clicked on your link. 

Customising track link domain

All URL's inserted are shortened and have a unique id added that can be tracked back to an individual user.

TapTh.is/XXX2345

This tracking domain can be customised. To find out how see: Setting up a Custom Domain for your Tracked Links

Custom Data Parameters

The tracked link feature allows you to add or suppress URL parameters added from custom fields in your contact record to your resolved destination IRL. 

Using this feature, by default the resolved URL automatically has custom data (from the contact record) added as query string parameters. This allows you to use this information to pre-fill forms for example on a destination page.

If you require extra privacy you can turn off this setting so that custom data fields will not be added to the resolved URL - only the recipient's mobile number and the message ID will be included. These two items are required in order for the link tracking service to work.

1. Navigate to ACCOUNT SETTINGS in your account and scroll down to the bottom of the screen.
2. Under Track Link Settings , you can find Add Custom Data to URL toggle where you can turn on/off the option.